Gilded Scales

Characters

The Dragon Lord carries the story, so he has a mood for every beat of it. One body, eight expressions, swapped as the romance moves.

Cold

Environment

The player restores a ruined castle room by room. Each room is painted twice: as the ruin you find, and as the hall you rebuild.

Great Hall · Before

Courtyard · Before

Merge items & UI

Four item chains, their generators and the board they sit on. Try it: this is the shipped art, running.

Gilded Scales — Playable Minigame

Turn sound offReset board

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Complete

Drag an item onto a matching one to merge it up a tier. Fill both slots on the order card, then deliver it.

The UA campaign

I wrote the ads against the art I'd already made. Four hooks, one art direction, so the test measured the promise, not the style.

The App Store listing

The screenshots are the last thing a player sees before installing. They carry the look of the game and the reason to download it.

What it proves

Game development, art direction and sales, all on one title. Small team, big impact: the art, the ads and the store page all ran through one person.