← Performance
Pool Payday · Blackout Bingo · Solitaire Cube
270+ UA video projects judged on CTR, IPM and ROAS
- Where
- Skillz
- When
- 2019–2024
- Tags
- Motion Graphics · After Effects · Creative Testing · ASO · 3D
Five years of user-acquisition creative, run as a testing loop against CTR, IPM and ROAS. One campaign that came out of that loop drove $4.8M in spend and 290,000+ installs at roughly $16 CPI, and was adapted across more than 20 other titles.
Write-up in progress
The full case study is being written: the problem, the architecture, what broke along the way, and the measured result.
Ask me about this project directly